Global Data Synchronization
Data Synchronization is an initiative created by the large grocery and retail
firms – eg Wal-Mart, Kroger, Lowe’s, etc. – to ensure that they have correct
information about products purchased from manufacturers/suppliers at all times.
information is provided by manufacturers/suppliers to one of several data pools
throughout the world and is registered in the global GS1 registry which informs
interested grocery/retail firms where the information is about any particular
product is identified by a three part code that consists of the Global Location
Number (GLN), the Global Trade Identification Number (GTIN), and the Target
Market Country code.
Location Number (GLN) identifies the organization providing the product
Trade Identification Number (GTIN) uniquely identifies the product by a
combination of the Manufacturer’s Number issued by the Uniform Code Council
(now called GS1) and the manufacturers 5-digit product
number used specifically for the GTIN.
Market Country code is the code issued by GS1 to identify the country into
which the product will be sold.
information specified by GS1 must be provided by manufacturers/suppliers to the
Global Data Synchronization Network (GDSN) if required by their retail
customers as a condition of carrying the product.
provides consulting services in planning and implementing GDSN projects to
include the review off existing UPC codes and vendor product identifiers; the
development of a GTIN numbering system that best meets the requirements of the
GDSN and the manufacturer/supplier; the selection of a strategy to develop, store
and merge the new GS1 product information with existing product information and
the implementation of the project to create new GTIN numbers and the product
information required by GS1.
also offers a Product Information System to extract existing GS1 product
information from the in-house database, enter new GS1 product information into
a merged database and upload the complete GS1 database to one of several GS1
datapools for publication to the retail marketplace.